Management Team
Joseph P. Kiernan, CEO/Partner
Kiernan|Thompson
Mr. Joseph P. Kiernan serves as chief executive officer and co-owner of Kiernan|Thompson Marketing Advertising & Consulting in Moorestown, New Jersey and Portland, Oregon. In this position he oversees the management of the company’s finances, business development and recruitment for its east and west coast office locations. Additionally, Kiernan serves as the company’s senior consultant/strategist for Kiernan|Thompson’s healthcare and senior housing consulting division.
A seasoned marketing and sales executive with more than 13 years of experience in building revenue for skilled nursing, assisted living, and independent living companies, Kiernan is one of the most sought after strategists in the senior housing and care industry." His expertise encompasses all aspects of marketing in this dynamic and fast-growing business vertical from sales and census program development, sales team/admissions/marketing team recruitment and training, strategic development, to facility construction, completion, grand opening campaigns, and facility occupancy fill strategies.
Prior to forming Kiernan|Thompson in May of 2006, he served as senior vice president of sales, marketing and business development for Brandywine Senior Care, Inc from 2001 through 2006. During his tenure with Brandywine he was responsible for creating and managing multi-level sales, marketing and business development programs for each of the company’s 18 facilities (9 skilled nursing and 9 assisted living) in three states (NJ, PA, and DE). Kiernan developed and managed the BrandyCARE system, a company wide interactive care management network and managed the Company’s admissions and marketing team, as well as external case managers; coordinating on-site facility operations with corporate management. As a member of Brandywine’s senior management team, Kiernan played and integral role in the company’s financial development, clinical operations and employee relations. Additionally, he managed the company’s branding and media strategy including all collateral and advertising/public relations development.
Previous to that, Kiernan served for three years as regional director of sales and marketing at Genesis Health Ventures, where he managed sales efforts supporting the occupancy of over 5,500 skilled nursing and assisted living beds in New Jersey. Prior to Genesis, Kiernan worked for MultiCare Companies as Director of Marketing and Admissions for two of their skilled nursing facilities, as well as coordinating the pre-opening sales process of new properties. He began his professional career as regional marketing/operations director for MediFit of America and senior account executive with Patient Care, Inc. in West Orange, New Jersey.
In addition to his education at Pierce College in Philadelphia for business administration and marketing, Kiernan has hands-on training and experience having worked in acute care hospitals for over five years, including laboratory technology and emergency medical services.
A native of Jersey City and Lakewood, New Jersey, Kiernan resides in Cinnaminson, New Jersey with Andrea, his wife of 15 years. Together they enjoy traveling, entertaining family and friends, and spoiling their ten nieces and nephews.
John P. Thompson, Chief Creative Officer/Partner
John P. Thompson serves as chief creative officer of Kiernan|Thompson Communications & Consulting. In this capacity he oversees the company’s creative division including all graphic design, web and interactive/multimedia campaigns and projects for the company’s east and west coast clients. Additionally, he is responsible for creative team recruitment and talent development.
With more than 20 years of experience in the advertising and communications industry, Thompson is a seasoned copywriter, creative director and agency principal with approximately 300 industry awards for excellence in creative design and campaign development. His creative bent runs across multiple industry verticals having developed campaigns for: Compass Retail, Brandywine Senior Care, Premier Therapy Services, Medicall Staffing, The Rouse Company, New Jersey Natural Gas Company, Catalina Health Resource, Cablevision, HBO, CentraState Healthcare System, The Newark Downtown District, USLife, United Way, Alzheimer’s Association, Big Brothers / Big Sisters and Comcast.
Prior to forming Kiernan|Thompson in May of 2006, John was the owner and principal partner of The Britt Company, a full service agency specializing in cutting edge creative design. Formed in 1993, Thompson led the agency to four best in show campaigns, as well as dozens of industry creative awards for breakthrough work. Previous to that, Thompson was a principal and partner in Johnson & Michaels Advertising, Red Bank, New Jersey, with a client roster including Ansell America, The Rouse Company, New Jersey Natural Gas Company, Ringling Bros. & Barnum and Bailey Circus, and General Sportcraft. John began his professional career as a copywriter and new business presenter for New Dawn Productions, Matawan, New Jersey.
Thompson earned a B.S. degree in Industrial Engineering from New Jersey Institute of Technology, Newark, New Jersey for which he has also gone on to serve as a guest lecturer. Much sought after for his creative process and expertise, Thompson has lectured on the subject of Portfolio Presentation for Brookdale Community College, Monmouth University, and the Jersey Shore Public Relations and Advertising Association. Active in his community, Thompson has also served on the board of directors for the United Way of Monmouth County.
A native of Matawan, New Jersey, Thompson resides in Wall Township, New Jersey with Robyn, his wife of 20 years and their three children. John enjoys time spent with friends and family and coaches Little League, AAU baseball, as well as youth softball and basketball.